Aug
30
‘$1 Million Price Drop!’ The Eager New Language of Manhattan Home Listings
By-
Listing texts emphasize sellers’ willingness to make a deal
- Urgency increasing as property sales slow and inventory mounts
When a three-bedroom condo in Tribeca got its fourth price cut in a year, the sales broker, Steve Snider, didn’t leave it at that. He also spiced up the listing to make sure potential buyers didn’t miss the news.
“New price. Motivated seller. Bring offers!” reads the pitch for the 2,287-square-foot (212-square-meter) apartment at 71 Laight St., revised last month. The current asking price, $5.795 million, is less than what the seller paid three years ago…
‘$1 Million Price Drop!’ The Eager New Language of Manhattan Home Listings
