Jul
16
$15 Billion Silicon Valley Upstart Takes on Big Tobacco in U.K.
By-
Company seeks to replicate runaway U.S. e-cigarette success
- Device’s growth may be tempered by EU nicotine regulations
Silicon Valley startup Juul Labs Inc. will begin selling its e-cigarettes in the U.K. this week seeking to replicate its runaway U.S. success — though with a smaller nicotine hit.
A Juul starter kit — including the device, a battery charger and four liquid pods — will be available to buy online and in 250 vape stores in the U.K. this week. The company is funding international expansion with a capital increase that’s expected to reach $1.2 billion, which would value the startup at $15 billion…
$15 Billion Silicon Valley Upstart Takes on Big Tobacco in U.K.
