Hedge Funds Have Nothing On Huggably-Round Finnish Fairy Tale Characters In Japan
By![By kallerna (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons](https://dealbreaker.com/uploads/2016/08/moomin-300x232.jpg)
By kallerna (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons
In the 1980s, Robert Hirst helped pioneer yen swaps. For the last decade, he’s gotten to know Japanese investors intimately by trying to sell them hedge funds. Here is the sum of what he’s learned about Japan during his three decades in the country:
Japan loves “kawaii,” says Hirst, referring to the Japanese word for cute.
With that hard-won knowledge, Hirst is giving up the fool’s errand of trying to get the Japanese to get into hedge funds, which they have made pretty clear they don’t want to do. Instead, he’s bringing them what they want: Adorable anthropomorphic things. Specifically, adorable anthropomorphic Finnish things called Moomins, which Hirst suspects the Japanese may like even more than Pokémons…
Hedge Funds Have Nothing On Huggably-Round Finnish Fairy Tale Characters In Japan
