Sep
25
Wall Street Shrugs Off Facebook’s Video Views Controversy
ByThere are other things to worry about.
No need to spend much time viewing this problem.
After the market close on Thursday, Facebook Inc. disclosed that for the last two years it has been overstating to marketers and ad buyers the average time spent viewing video clips on the site, by as much as 60-to-80 percent. The company, which gets more than 90 percent of its revenue from advertising, blamed a mistake in their metrics that has since been corrected, but after the announcement was made to advertisers and the press, Facebook’s stock fell as much as two percent in off-hours trading. On Friday, it was down 1.5 percent as of 2:30 p.m. in New York…
Wall Street Shrugs Off Facebook’s Video Views Controversy
