And Chocolate Cures Cancer! Lessons For Biotech Investors From Made-Up Data
ByEmbedded in John Bohannon’s great piece, “I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here’s How” is a valuable lesson for biotech investors:
A top line data readout is…
Not.
Enough.
For those who have not read the story, the author sought to investigate the extent to which an obviously and intentionally lousy piece of diet “research,” (in this case a demonstration of the weight loss properties of chocolate) from a previously unknown source, would be accepted as truth and reported unchallenged by the media. Bohannon and his collaborators designed a ridiculous clinical trial, data-mined the outcomes and reported in a somewhat disreputable journal the “statistically significant” findings…
And Chocolate Cures Cancer! Lessons For Biotech Investors From Made-Up Data
