Real Estate Companies Ditch the Paperwork, Get on the Cloud
BySeattle real estate agent Bree Al-Rashid used to spend several hours each week phoning and emailing clients to schedule property tours, producing charts of pricing data in her market, and coordinating house closings. “There were a ton of logistics involved in taking care of customers,” which made her work inefficient, says Al-Rashid, who works for Redfin, an online residential real estate company. Today, many of those tasks are automated on Amazon.com Inc.’s cloud computing network, leaving Al-Rashid more time to meet with clients—and close more deals.
With its emphasis on agents’ personal touch, the real estate industry has been slow to embrace technology. The cloud is appealing because it can handle the back-end functions consumers don’t see: accommodating big swings in traffic caused by the business’s seasonal nature, processing millions of photos, and estimating sale prices in real time using thousands of data points, including comparable sales…
Real Estate Companies Ditch the Paperwork, Get on the Cloud
