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18

Tiffany & Co. Advances After Sales Finally Rebound at Home

By Tony Seruga

Worldwide same-store sales rise 1 percent, trailing estimates
Focus is on generating sustainable sales growth, CEO says

Tiffany & Co. is still trying to regain its luster.

The key metric of same-store sales at the 181-year-old jeweler missed analysts’ estimates in most of its regions last quarter, driving the stock down the most in almost 10 months Friday. Tiffany has been trying to reverse a lengthy sales slump.

The result is a disappointment for investors after Tiffany posted strong holiday sales under new Chief Executive Officer Alessandro Bogliolo, who came aboard last year. The former Diesel and Bulgari executive seeks to reinvigorate Tiffany’s jewelry lines to build excitement and attract younger shoppers. The brand drew attention over the winter with a quirky set of luxury home decor items that included $450 rulers and $300 yo-yos…

Tiffany & Co. Advances After Sales Finally Rebound at Home

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