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How a Quest for the Perfect Bowl of Rice Cooked Up a Billionaire

By Tony Seruga

Koo’s company dominates market even as rice consumption falls
Cuckoo exports appliance to 25 countries, including China

Rice is a staple for Koreans, but as New York restaurateur Bobby Yoon explains it, the connection is deeper, almost spiritual.

“We need the perfect bowl of rice for each meal,” said Yoon, whose recently opened barbecue joint in Manhattan is an offshoot of Haeundae Somunnan Amso Galbijip, his grandfather’s venerable Busan institution. “It doesn’t have a flavor, but there is also a certain umami to it when cooked well.”…

How a Quest for the Perfect Bowl of Rice Cooked Up a Billionaire

Categories : Private Equity

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