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ARCP Takes on New Name: VEREIT

By Tony Seruga

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Rufrano: “VEREIT is the perfect name.”

PHOENIX—VEREIT is the new name of the net lease REIT formerly known as American Realty Capital Properties, effective Tuesday. The ARCP stock ticker will live on for three more days, as the company’s stock trades on Nasdaq through the close of business on Thursday before moving over to the New York Stock Exchange under the VER ticker on Friday.

The new name is a combination of “veritas,” the Latin word for truth, and “REIT.” A new logo, brand messaging and website are being promoted through various channels.Cole Capital, VEREIT’s investment arm, will retain its name and logo, which have strong recognition in the non-traded REIT sector…

ARCP Takes on New Name: VEREIT

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