May
24
UCLA Said to Agree to $280 Million Contract With Under Armour
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Los Angeles school has been sponsored by Adidas since 1999
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Deal is richest in college sports, according to Under Armour
The University of California, Los Angeles has signed a 15-year apparel contract with Under Armour Inc. valued at $280 million, according to people familiar with the agreement.
The pact represents the biggest college sports apparel deal yet, as Nike Inc., Adidas AG and Under Armour vie to place their logos on athletes and fans. In the past year alone, Nike signed Ohio State to a 15-year deal worth $252 million, Texas to a 15-year deal worth $250 million, and Michigan to an 11-year deal worth $169 million…
UCLA Said to Agree to $280 Million Contract With Under Armour