Nov
06

Amazon Push Into Private-Label Sportswear Makes Quiet Debut

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  • Two new brands identified: Rebel Canyon and Peak Velocity
  • Move to sell activewear is seen as a threat to Nike, Lululemon

Amazon.com Inc.’s expansion into private-label activewear is beginning to show up on its website, a move that will generate fresh competition for Nike Inc. and Lululemon Athletica Inc…

Amazon Push Into Private-Label Sportswear Makes Quiet Debut

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Categories : Private Equity

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