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10

Asahi Group Offers to Buy Peroni and Grolsch for $2.9 Billion

By Tony Seruga

SABMiller is looking to sell brands like Peroni to appease regulators scrutinizing its purchase by Anheuser-Busch InBev. CreditJuan Gabriel Pareja/WireImage, via Getty Images

Asahi Group Holdings of Japan said on Wednesday that it had made a binding offer to buy the beer brands Peroni and Grolsch, as well as certain European operations of SABMiller, for 2.55 billion euros, or about $2.9 billion.

Anheuser-Busch InBev is hoping the sale will help to ease regulators’ concerns about its nearly $103 billion merger with SABMiller, which owns the Peroni and Grolsch brands…

Asahi Group Offers to Buy Peroni and Grolsch for $2.9 Billion

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