Baring Private Equity Said to Near Deal to Buy 40% of Weetabix
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Packets of Weetabix breakfast cereal, produced by Weetabix Ltd., sit on a shelf inside a supermarket in Slough, U.K. Photographer: Jason Alden/Bloomberg
Packets of Weetabix breakfast cereal, produced by Weetabix Ltd., sit on a shelf inside a supermarket in Slough, U.K. Photographer: Jason Alden/Bloomberg
Baring Private Equity Asia is nearing an agreement to buy about 40 percent of Weetabix Ltd., the cereal brand controlled by China’s Bright Food Group Co., people with knowledge of the matter said.
The deal would value the British maker of Alpen muesli at about 1.28 billion pounds ($1.9 billion) including debt, or about 10 times last year’s earnings before interest, taxes, depreciation and amortization, according to one of the people. The purchase is subject to Chinese regulatory approvals and could still fall apart, another person said, asking not to be identified as the information is private…
Baring Private Equity Said to Near Deal to Buy 40% of Weetabix
