Nov
02

Can Banks Make Wall Street Sexy Again for Millennials?

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Student debt programs may help banks woo talent back to industry

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The New York Stock Exchange.

Photographer: Michael Nagle/Bloomberg

Ask a bright 20-something graduate where he or she wants to work and chances are they will tell you Google. That’s a far cry from before the global banking meltdown when whiz kids saw a career on Wall Street as a badge of honor.

At a time when student debt is at at a record, the banking community is exploring the idea of helping you pay off those pesky college loans as a way to attract top talent again. Starting next month, the American Bankers Association will contribute $1,200 toward student loans, with a cap of $10,000. Almost a third of its 345 employees are indebted from their college days…

Can Banks Make Wall Street Sexy Again for Millennials?

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