Aug
02
China Brewer Gets Premium Brand in $3.1 Billion Heineken Tie-Up
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Heineken to acquire 40% stake in China’s largest beermaker
- Global, local brewers in fierce competition for China drinkers
Dutch brewer Heineken NV is buying a $3.1 billion stake in China Resources Beer Holdings Co. that will give China’s largest brewer access to a premium brand in the world’s largest beer market.
Heineken will pay HK$24.4 billion for a 40 percent stake in the maker of the best-selling Snow beer brand. Under the deal, Heineken’s operations in China will be combined with those of China Resources Beer, and the Dutch brewer will license its brand to the Chinese partner on a long-term basis, according to company statements Friday…
China Brewer Gets Premium Brand in $3.1 Billion Heineken Tie-Up
