For the Old Mall, the Packaging Counts
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Coradino: “It’s critical that we engage with all of our shoppers as soon as they step into the property.”
PHILADELPHIA—While reboots have long been the fashion in the entertainment industry, the concept has seldom been applied to retail. But looking at the changes happening toPREIT‘s mall portfolio, maybe it’s time it should. GlobeSt.com met up with CEO Joseph Coradino to hear how the company is revamping its properties and breathing new life into the concept that was recently left for dead.
GlobeSt.com: Malls were suffering a few years ago. What are successful malls doing today to redefine themselves? …
