Sep

Gambling on Ronaldo and Madonna Made This Man a Billionaire

MTG founder Matsushita got the stars to represent his brands
His stake is worth $1.7 billion after IPO in Japan in July

Tsuyoshi Matsushita didn’t know Cristiano Ronaldo or Madonna at all, but he somehow got in touch with them and persuaded them to be the faces of his products.

By doing so, the Japanese entrepreneur built his company into a $2.3 billion firm, making himself a billionaire in the process. It was made possible, he said, because his little-known business gambled on trying to get the superstars to endorse its brands.

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Gambling on Ronaldo and Madonna Made This Man a Billionaire

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