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Apr

27

Hermes Invests in France as Macron, Le Pen Joust Over Jobs

By Tony Seruga

Birkin bag maker invests in French output to meet Asian demand
Quarterly sales beat estimates as China rebound accelerates

Hermes International SCA is hiring workers and investing in French production to meet surging demand for handbags in Asia, boosting the economy as presidential elections highlight the country’s struggle to create jobs.

The Paris-based luxury-goods company is expanding its network of domestic workshops that make bags like the Kelly and Birkin, it said Thursday in reporting quarterly sales that beat estimates. For Hermes, a “made in France” label is an intrinsic part of the appeal of its handbags, which are coveted in Asia and elsewhere as an emblem of French chic…

Hermes Invests in France as Macron, Le Pen Joust Over Jobs

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