How the Twinkie Made the Superrich Even Richer
ByBehind the financial maneuvering at Hostess, an investigation by The New York Times found a blueprint for how private equity executives have amassed some of the greatest fortunes of the modern era.
As fans gathered on Rockefeller Plaza in Manhattan, Al Roker pulled up in a big red delivery truck, ready to give America what it wanted: Twinkies.
The snack cakes flew through the air into the crowd pressed against metal barriers. One man shoved cream-filled treats into his mouth. Another “Today” host tucked Twinkies into the neckline of her dress.
Across the nation in the summer of 2013, there was a feeding frenzy for Twinkies. The iconic snack cake returned to shelves just months after Hostess had shuttered its bakeries and laid off thousands of workers. The return was billed on “Today” as “the sweetest comeback in the history of ever.”…
How the Twinkie Made the Superrich Even Richer
