Jun
02
India’s Micromax Casts Eyes Abroad as Home Market Brawl Worsens
By-
Competition intensifying as foreign brands pile into market
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Micromax needs to be in China if it’s to be top five globally
Micromax Informatics Ltd. has become the latest Asian smartphone company to broadcast its global ambitions. The Indian company known for cut-rate phones and a frenetic pace of new-model launches is evaluating an entry into several overseas markets including China, en route to becoming a top-five player internationally.
While India’s smartphone market remains relatively under-penetrated, Micromax co-founder Vikas Jain said prices were “headed south” because of an influx of foreign competition. But it’s sticking to its plan of becoming one of the world’s five biggest sellers — a goal that would entail a presence in major markets like China…
India’s Micromax Casts Eyes Abroad as Home Market Brawl Worsens
