Nov
27
JV to Create Upscale Hotel Brand in Japan
ByAn exclusive joint venture of Hotel Okura Co. and Trinity Investments LLC has revealed its plan to bring a new luxury brand to Japan’s hospitality market.
Hotel Okura Co. and Trinity Investments LLC have formed an exclusive joint venture to create Nikko Style, an upscale hotel brand that will be introduced throughout Japan. Trinity is seeking to raise up to $300 million in equity to initially fund the Nikko Style chain. The first hotel under the brand is expected to open by 2020.
Plans of the joint venture include bringing the brand to 20 or 30 cities throughout the country, including Tokyo, Yokohama, Nagoya and Kyoto. Additionally, long-term plans include expanding the brand to other parts of Asia, North America and Europe…
