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19

SoFi, an Online Lender, Is Looking for a Relationship

By Tony Seruga

SoFi members mingle at an invitation-only singles cocktail party hosted by the online banking company.CreditAdrienne Grunwald for The New York Times

SAN FRANCISCO — Alyson Casey recently received an invitation to a singles event in Manhattan from a start-up. But it didn’t come from a dating service. It came from the company that had recently refinanced her student loan: SoFi.

The idea of a financial firm playing matchmaker initially struck Ms. Casey, a 35-year-old software saleswoman, as rather unorthodox. But the invitation promised an even split of men and women, and free drinks at the rooftop bar of the James hotel…

SoFi, an Online Lender, Is Looking for a Relationship

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