Jul
26
Starbucks Presents a Mixed Bag for Investors in Schultz’s Final Lap
By-
Chain is trying new measures as earnings fail to wow investors
- Chinese comparable-store sales fall short of expectations
Starbucks Corp., fresh off a spring of tough headlines and uninspiring results, is taking bigger steps to correct course.
The coffee giant will start nationwide delivery in China by the end of the year, and it’s also considering a national U.S. television advertising campaign, executives said after the release of quarterly results. The company is taking aim at a persistently soft performance in the afternoons and greater price competition in the key Chinese market…
Starbucks Presents a Mixed Bag for Investors in Schultz’s Final Lap
