Aug
19
The Favorite to Lead WPP After Sorrell Is Already Making a Mark
By-
Sorrell’s former strategy chief Read tipped to get the top job
- Read’s style and approach are a shift from the previous regime
As WPP Plc closes in on appointing a successor to its long-time former CEO and founder Martin Sorrell, one man stands as the front-runner: Mark Read.
Read, Sorrell’s former strategy and digital chief, is the favored candidate internally to run the world’s largest advertising group. There’s growing confidence that he will get the role after a drawn-out process that’s already lasted four months, according to a dozen WPP executives, who asked not to be named discussing a company matter.
The Favorite to Lead WPP After Sorrell Is Already Making a Mark
