The Pros and Cons of Small Brokerages
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Boris: “The large advertising budgets of the one-stop-shop brokerages aren’t always necessary or most efficient.”
MISSION VIEJO, CA—Although all brokers desire repeat business, the independent brokerage in particular relies on fostering relationships with clients who have multiple real estate needs, Dan Boris, president of DNB Commercial here, tells GlobeSt.com. While large firms can provide clients with a gamut of integrated services, smaller firms have advantages in some areas, experts tell us exclusively.
In a small, independent brokerage, you will often work with the president, vice president or someone with direct access to them, Boris says. “They’re invested in each transaction, since reputation is of paramount importance. They don’t have a large corporate name behind them.”…
The Pros and Cons of Small Brokerages
