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02

The Secret to Selling Manhattan’s Biggest Condo Project: Raise Prices

By Tony Seruga

Extell’s new tower on the Lower East Side has 815 apartments
Luxury developer broadening its reach with $1.2 million homes

Manhattan’s biggest new condo tower has reached a milestone: Buyers have signed contracts for 100 units at the property that Extell Development Co. is building on the Lower East Side. Only 715 more sales to go.

In a market brimming with luxury construction and wealthy buyers holding back amid so many choices, Extell is tasked with selling out a veritable neighborhood at its One Manhattan Square project on South Street. At 815 units, the tower has the second-largest number of condos in any single Manhattan building and the most for a newly built property…

The Secret to Selling Manhattan’s Biggest Condo Project: Raise Prices

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