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06

Trump Hotels Moves Beyond Luxury With Down-Market Lodging Chain

By Tony Seruga

American Idea brand will have first hotels in Mississippi
Properties will compete with Hampton Inn, Holiday Inn Express

President Donald Trump built his hotel brand with luxury properties aimed at high-income travelers visiting pricey locales such as New York, Chicago, Miami and Washington. Now his company is moving down-market.

Trump Hotels’ newest chain, to be called American Idea, will be found initially in smaller towns — the first three are planned for the Mississippi cities of Clarksdale, Greenville and Cleveland — and will compete in the mid-tier hotel category. That’s a segment already stuffed with brands, including Courtyard by Marriott, Hyatt Place and Hilton Garden Inn…

Trump Hotels Moves Beyond Luxury With Down-Market Lodging Chain

Categories : Commercial Real Estate

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