Oct
24
Wells Fargo Steps Up Scandal Damage Control With TV Ad Push
By-
Ad features a stagecoach in slow motion and piano music
-
Poll shows 14% of customers intend to leave the bank
Wells Fargo & Co., trying to quell a scandal that has engulfed its consumer bank, will start broadcasting nationwide television commercials Monday night, outlining steps it has taken to halt abuses.
The spot — featuring a stagecoach in slow motion, and a narrator talking over piano music — escalates a public-relations campaign that already includes Internet and newspaper advertisements, as the firm tries to convince customers it’s putting their interests first. Authorities fined the bank $185 million last month, saying branch workers may have opened more than 2 million unauthorized deposit accounts and credit cards over half a decade…
Wells Fargo Steps Up Scandal Damage Control With TV Ad Push
