Feb
20
With No Frills and No Commissions, Robinhood App Takes On Big Brokerages
ByA start-up called Robinhood Markets is taking on the big brokerage firms with its commission-free trading app, and appears to be making headway. Since its introduction in December 2014, the app has attracted a million users and executed more than $30 billion in trades, up from $2 billion in 2015.
Despite the app’s hype and surging popularity, some industry experts question if the free-trades business model can survive, or if it will wind up joining other start-ups that have crashed and burned. The company currently makes money primarily from interest on customer cash balances…
With No Frills and No Commissions, Robinhood App Takes On Big Brokerages
