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With Two Suitors for Fox, the Murdochs Consider Next Steps

By Tony Seruga

The Walt Disney Company has agreed to buy most of 21st Century Fox’s assets in a deal worth $52.4 billion, but things got complicated last week when Comcast made a rival offer that valued the business at $65 billion.

At stake are cable channels including FX and National Geographic, the “Avatar” and “X-Men” film franchises, and a pair of international television networks. It may stoke visions of blistering negotiations between high-powered media executives with big egos barking into phones or ruminating in closed-door meetings, but there are rules of engagement around mergers that are designed to civilize the process…

With Two Suitors for Fox, the Murdochs Consider Next Steps

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